About Us

clang! clang! is an independent marketing consultancy managed by
Derrick Cho,  an online advertising and start-up veteran with over two decades of experience. Currently, Derrick is Vice President Business Development at Bryan Mills Iradesso, a corporate communications firm.

Derrick’s past achievements, have included creating marketing strategies and programs for numerous start-ups, leading the The Globe and Mail’s first internet division, and crafting online advertising and marketing programs for many of the Fortune 500.

At email marketing start-up, FloNetwork, Derrick led the development of marketing communications programs that drove a 587% increase in sales, earning FloNetwork a spot on the Deloitte & Touche Fast 500, and ultimately leading to the acquisition of FloNetwork by DoubleClick , then later Google.

As Internet employee #1 at The Globe and Mail, Derrick spearheaded the introduction of Internet-based advertising programs, led the redesign of the newspaper’s websites, and launched PointCast (screensaver-based news program) into the Canadian marketplace.

Besides his techie background, Derrick has worked at several of Canada’s Top 10 advertising agencies, including BBDO, TAXI, JWT, and DRAFT/FCB Canada. Derrick’s advertising work has won multiple Marketing Awards and his clients have included: Lexus Canada, IBM, Abbott Laboratories, Tim Hortons, Sick Kids Foundation, Diageo, and Novartis.

Derrick holds a BBM in Business Management from Ryerson University with a major in Marketing. He is a graduate of the Institute of Communication Agencies Certified Advertising Agency Practitioner Program (CAAP) and is one of the original co-founders of the Interactive Advertising Bureau of Canada (IAB Canada).