FloNetwork Case Study

Client

FloNetwork (formerly Media Synergy)

Challenge

FloNetwork was a tier 2 email marketing vendor with a superior product and stellar customer service. They aspired to tier 1 status and a top 3 vendor ranking.

Solution

Rebranded the product (FloNetwork) as the company and launched an aggressive 360 degree marketing communications program.

  • New corporate ID + website
  • Thought Leadership (media + conference sponsorships)
  • Edgy advertising
  • PR
  • Whitepapers
  • Trade show program
  • Sales Collaterals
  • Swag “tchochkes”

Results

Over an 18-month period:

  • Contributed significantly to the market valuation, growth and successful sale of FloNetwork to DoubleClick, later Google
  • Achieved a 587% sales increase via marketing communications program
  • Took FloNetwork from a pre-IPO, relative unknown in October of 1999 to the top half of the Deloitte & Touche Fast 500, and to the #1 position in its industry by February 2001
  • Delivered significant ROI (300% increase in traffic to Corporate Website, 700% increase in demo requests) through advertising + trade show programs
  • Delivered 180% ROI on North American Trade Show Program through a combination of innovative exhibit strategies, sponsorships, and guerrilla marketing activities
  • Guerilla marketing programs received coverage in INC Magazine, Forbes and Lycos

Leave a Reply

Your email address will not be published. Required fields are marked *