Social Media Engagement

Ontario Ministry of Economic Development and Innovation, Wisdom Exchange Conference

Challenge

Increase attendance 10% versus previous year while creating a sense of newness and excitement to the event.

Solution

  • Reinforced the Wisdom Exchange brand with a new, exclusive theme “100 Worth Knowing”
  • Piloted Social Media Test across LinkedIn, and Slideshare

Results

  • Post-assignment evaluation report was 4.5/5 with work consistently noted as exceeding expectations
  • Social media test netted 1,000 Slideshare views, LinkedIn presence continued to grow post-event